What are you going to receive?

Word:

In this document you will have access to a detailed report of all the metrcis, evaluations and important considerations detected about the different channels analyzed, as well as a conclusion on the state of the analyzed market.

Excel:

A spreadsheet with all samples and data collected during the study. Among the various metrics collected, you can see the channel URL, country, name, channel creation date, number of subscribers, number of videos, number of views, rating, contact, etc.

PowerPoint:

In this document you will have access to a presentation with the main KPI's of the market study. This presentation will be used by the Trustiu’s team to explain to you how the study went and what conclusions our team reached.

Methodology

Goals

Understand the current state of YouTube market in specific niches
Analysing the YouTube channels for every niche
Ranking the YouTube channels in every niche
Recommending YouTube channels to be acquired

Sample

7	4	567
Languages	Niche	YouTube channels

Important concepts for the study

Number of subscribers: Pepole who follow the channel.
Number of Views: Number of pepole who watch the channel during the last 30 days.
Quantity: Number of videos posted on the channels so far.
Evolution during the last year: The evolution of the view and subscribers form the last 365 days is very important to understand if the channel is growing up or dropping.
RPM (revenue per mile): It is the metric that represents how much money a channels earns per 1,000 video views.

Ranking

Analysis

#	Channel	Subscribers	Views	Videos	Evolution	Associated with a face	Revenue	Sell multiple	Price
1	Mark	1.000.000	100.000	500	Positive	No	100.000 €	16x	1.600.000 €
2	Jacob	1.300.000	60.010	120	Negative	Yes	15.000 €	24x	360.000 €
3	Daniel	734.000	80.001	200	Stable	No	46.000 €	18x	828.000 €
4	....	....	....	....	....	....	....	....	....
5	....	....	....	....	....	....	....	....	....

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Market research on Youtube channels