Description

E-commerce specialized in adhesive enamel for manicures with quality fashion designs. The online store has a catalog of more than 200 innovative, modern and creative nail designs in stock. The website offers a safe, fast and easy-to-apply product that gives a professional image without the need to go to a beauty salon.

The e-commerce works under a Stock Shipping business model. The website has one supplier in China that provides them with the manicure set and another supplier in Spain responsible of making the packaging.

The online store was created in 2021 and in the last 12 months, it has had more than 220K visits. The main traffic channel comes from Social (71%), followed by Direct (57%) and the audience mainly comes from Spain and Portugal.

The website is valued at €92,763.41. On its listing date, the stock has a value of €20,000 at cost value. In the case of acquiring the stock, its value will be updated at the final moment of the purchase.

Important information about this business:

  • Type of monetization: E-commerce (Stock shipping)
  • Net profit last 12 months: €50,853.34
  • Average monthly net profit (last 12 months): €4,237.78
  • Income last 12 months: €86,349.93
  • Average monthly income (last 12 months): €7,561.59
  • Social Networks included: Instagram (>8K followers), Facebook (>1K followers), Pinterest y TikTok.  
  • AOV (Average Order Value): €32.99
  • Recurrence: 20%
  • Stock value: €20,000

Stats

Assets included in the sale

  • Domain
  • Account
  • Social Media accounts
  • Templates

Reason for sale

The owner is involved in other projects in which he would like to dedicate a greater number of hours of his working day.

Opportunities

It is a brand with great growth potential and a very attractive product. At the moment, it has an AOV (Average Order Value) of €30.00 and that could increase if more time was spent on this e-commerce.

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