Top 4 eCommerce platforms
If you're looking for the best eCommerce platforms on the market today, you've come to the right place. This practical guide will help you choose the ideal platform to grow your business and multiply your sales exponentially.
Ecommerce platforms allow us to create websites that help us display our products and create descriptions and images. But they are also spaces where we can automate inventory, charge our customers, market our products and manage our activity. As if that were not enough, with the help of these tools, we can create promotions, discount codes and product categories under a friendly design and an intuitive editing interface that speeds up the work and gives us greater versatility.
No need to know to program or be computer experts; we can create online stores in a matter of minutes. Stay with us and learn which are the best eCommerce platforms today.
WordPress is one of the most widely used eCommerce platforms in the world. Thanks to its comparative advantages, the company has become one of the most important references in web development worldwide.
Known for its applications in developing blogs and personal and professional websites, WordPress is also one of the leaders in e-commerce. The platform allows you to edit millions of resources, templates, forms and informative dropdowns in an easy, intuitive and logical way.
The biggest advantage of WordPress as an eCommerce platform is that it allows its affiliates to enhance the user experience. Focusing on informative, advertising, and promotional content gives you many advantages to stand out in the market. Let's take a look at some of the most important benefits of WordPress eCommerce:
Combines selling with user experience
You've probably heard many times about UX. This simple combination of words boils down simply a whole concept that has revolutionized the digital world. The first to talk about user experience, Google talks about creating a comprehensive and satisfying browsing experience.
Well, WordPress eCommerce creates just that: A greater user experience. WP allows you to reach the user more deeply through blogs, news and information pages. In the medium and long term, this increases your positioning, loyalty and buyer perception of your brand.
Edit without knowing anything about computers
With the WordPress eCommerce platform, you can build entire pages without computer knowledge. The website uses a drag & drop philosophy. With it, you can edit your pages without using code, HTML or any programming language.
Thousands of plugins at your disposal
Do you want to sell your products and, at the same time, link them with your content? Well, with WordPress, you can do it easily. But not only that, you will know if your content meets SEO parameters, if your titles have an impact, etcetera, etcetera.
WordPress eCommerce plugins are endless, inexpensive, and super simple to use. There is a plugin for every activity, goal, purpose, or function.
Own domain and hosting
With WordPress for eCommerce, you can have your domain, emails with your address accounts for your collaborators, and hundreds more. In addition, don't worry about web loading failures, reduced speed, or technical problems that affect operability. WordPress has the largest servers in the world with a fast and very efficient response.
If you are looking for an easy-to-use, versatile, affordable, and scalable eCommerce platform, Shopify is the one for you. This is one of the best eCommerce platforms in the world and one of the world's largest seller communities.
Shopify integrates with Oberlo, MailChimp, WordPress, and Amazon or Aliexpress marketplaces to multiply your sales options. It is perfect for drop shippers and especially for those starting in eCommerce. Here are some advantages of Shopify:
Multi-stores, multi-categories, multi-brands
With Shopify, you can sell completely different, antagonistic, complementary, or substitute products and cover the entire market. You can sell in multiple cultures, languages and regions without having to translate, adapt or modify your website.
The platform allows you to have hundreds of brands, collections, stores and products under the same umbrella and in a very simple way. Without complications and adapting to your needs, you will be able to manage multiple stores at the same time.
Ideal for beginners
If you've never sold anything online but still want to take advantage of eCommerce, Shopify is the ideal platform. It uses a drag-and-drop editing system that allows you to configure and customize everything with one click.
You don't need to program and you don't even have to know about price chains, discount percentages, taxes or any of that. Shopify adapts to your currency and creates a central back office with ultra-detailed management reports.
Perfect for dropshipping
Shopify allows you to sell thousands of products without even having one in your warehouses. You can do any dropshipping and fulfillment formula with Shopify because their integrations take care of everything for you. They manage shipping, collections, returns and all financial operations in one environment.
Magento is one of the best eCommerce platforms in the world. Its popularity among small and large businesses is mostly due to its ease of use, editing and customization of its templates. Additionally, Magento is one of the most useful eCommerce websites for beginners and small online stores.
As one of the most popular eCommerce solutions on the market, Magento offers several advantages and solutions for entrepreneurs. Here are the best advantages this eCommerce platform offers for your business:
It is very flexible and easy to edit
The platform is based on open source; you don't need to program or know how to write code to edit your website. Magento works under drag-and-drop philosophy, allowing you to edit or customize your website more easily.
On the other hand, Magento has hundreds of customizable templates with thousands of graphic resources, fonts, icons, mockups and special characters. This allows you to add visual assets to your site and illustrate your store more colorfully and attractively for your customers.
It is a global community
Among the advantages of Magento, we can tell you that it is an eCommerce platform that is used all over the world. Therefore, you can be part of a global community that shares experiences and advice.
The platform also offers courses, tutorials and very detailed information for its affiliates. This way, you can follow the step-by-step training, webinars and a series of resources.
It is designed for mobile
80% of purchases are made from a mobile device. So, do you think it's important to focus on mobile-first features? To succeed in eCommerce, you must think about mobile before desktop.
It is estimated that 100% of sales will be made through mobile, smart watches or any other system in a few years. Responsive design is the basis for growth in today's eCommerce world.
This is one of the most widespread e-commerce platforms in most markets worldwide. Wix is an international reference in e-commerce thanks to its simple, easy-to-use systems and thousands of features for online stores.
Wix eCommerce worked under an open source environment, with dozens of templates focused on your stores' design. You can create categories, affiliate all your stores under a single administration, and manage your invoices, billing and thousands of other functions.
On the other hand, Wix is one of the most widely used eCommerce platforms in online retailing worldwide. The Wix user community exceeded 110 million users last year and the prospects will grow much more in the coming years. Among the hundreds of advantages and benefits of Wix, we can highlight the following:
Perfect for beginners
No idea how to write programming code? Well, with Wix eCommerce, that will no longer be one of your worries. The website uses a drag-and-drop philosophy that allows you to customize your templates without coding or technical knowledge.
It also has some of the best technical support in the world, with tutorials, blogs, videos, and 24-hour chat support. Wix combines 100% automatable email marketing and customer support tools.
Online store of physical and digital products
Within eCommerce, you can sell physical or digital products. You can sell goods and products as effectively as ebooks, courses and 100% digital products.
This allows you to create a wider, more versatile range of products that can reach a wider audience. Many eCommerce platforms focus only on physical products. That is not the case with Wix.
Create memberships, categories and integrate your stores
Many eCommerce sellers have several online stores to sell products with different natures or purposes. With Wix, you can integrate all your stores into a single billing and administrative control, allowing you to optimize your management to the maximum.
You can issue invoices, collections and income under the same fiscal, banking or administrative figure without headaches. Additionally, Wix has one of the best payment platforms on the market.
Creating an online store is undoubtedly one of the most important decisions, with the best practice results. An eCommerce becomes a digital asset that is revalued exponentially every day. If you want to know more about eCommerce, its advantages and disadvantages, check our blog with the most current and detailed information.