Buy a YouTube channel - Everything you need to know!
Buying and selling YouTube channels is an increasingly profitable endeavour and the proof is in the number of channels we have for sale at Trustiu. However, many people still have doubts regarding these types of sales. How do they work? Is it legal to buy a YouTube channel? How much might a YouTube channel cost? How long do these operations take? At Trustiu we want to clarify these questions, so keep reading this article and discover all you need to know about buying a YouTube channel.
Is it legal to buy a YouTube channel?The answer is YES! Buying or selling a YouTube channel is completely legal and has happened for several years. So much so that the world's largest Multi-channel networks (MCN's) have built their businesses by acquiring various YouTube channels. The YouTube team sometimes helps in these processes as has already happened with Trustiu. This in itself already speaks of the good relationship we have with YouTube as a business.
How much can a Youtube channel cost?To set a price for a YouTube channel we must first understand where the value of a channel is. These are the main points to take into account when you want to know how much a YouTube channel is worth:
- How many followers does the channel have?
- Is it monetized?
- If so, what is the monthly revenue?
- How old is the channel and what is its evolution?
- Does it have any strikes?
- How many videos does the channel have?
- Where is the channel’s audience?
- Is there a face associated with the channel?
How many followers does the channel have?Channel followers are something to keep in mind, but, contrary to popular belief, they are not the main factor in a channel valuation. Did you know that it is possible to buy fake followers for a YouTube channel? It’s true! In addition to the amount of followers a channel has, it is necessary to know if those followers are real. This is also not difficult to detect and in Trustiu we help discover the truth.
Is it monetized?A YouTube channel can generate revenue and when this happens we say that the channel is monetized, one of the most important points for the evaluation. What most people and companies want is to buy a monetized YouTube channel and this is for a reason. In order for a channel to be monetized it has to meet certain requirements dictated by YouTube; namely 4,000 hours of views in the last 12 months and 1,000 subscribers. To reach these requirements we have to invest time, and as we all know, time is money.
What is the monthly revenue of the channel?The best way to see the importance of these points is through an example:
In this example we have 3 YouTube channels, AAA, BBB, CCC, and these three channels have exactly the same average revenue in the last 12 months (here being 1.000 €). However, they also have different evolutions. The AAA channel has been decreasing in revenue and has received an average of € 450 per month in the last 3 months. The CCC channel has stable behavior and almost always earns € 1,000 per month, even in the last 3 months. Lastly, the BBB channel has grown considerably in recent months, earning an average of € 2,100 per month in the last 3 months. Looking at the evolution of these channels we can see how important is this analysis. All these channels can be good investments, but the expectation on the return of investment is also different for each case.